My final post on the s/s 2011 Press days is about my visit to Bestseller, home of many Scandinavian brands like Vero Moda, Only, Object, Vila, etc. Tons of joyful clothes were awaiting us there, making me urge to shop for the spring/summer season. Another thing that caught my attention was the beautiful old building the company was housed in. I could spend hours there, staring at it while trying on outfits. So anyway, onto the clothes..
The great thing about these brands is that, even though they're different, they compliment each other so you can perfectly mix and match these brands as you please. Overall, we spotted a lot of the same trends: denim on denim, ethnic, floral prints, light and transparent fabrics, military and safari styles, natural materials, retro influences, etc...
Gorgeous ethnic inspired accessories; braided belts, floral scarves and wedges in natural materials.
This post is mainly to give you an idea of what to expect next season. Later on, I will post the brands' lookbooks and discuss them in detail. So let's just enjoy the winter season as it comes, and remember, no matter how dark and rainy or snowy the upcoming months will be, you'll still have these preview images to look forward to a bright, colorful summer.
**Pictures and info (coming up later) thanks to Bestseller**