Yesterday I went to Antwerp to visit some press agencies that were presenting new collections for spring/summer 2011. I didn't quite make it to every press agency on the list because there were so many beautiful things to see, smell, taste, try and feel that I lost track of time. Luckily I brought my friend, Melissa, to help me take pictures and take some notes. Let me show you a glimpse of the future after the break..
Fleur Chérie is a lovely scent with notes of orange blossom, cedar and musk. The scent is fresh, but not too strong. It's the perfect sensual touch for winter. The line offers hand cream, body lotion, perfume, scented candles, soap and shower gel. The collection is now available in L'Occitane boutiques and corners. The makeup line will only be available in the L'Occitane boutiques.
Rituals will be launching some new fragrances created out of natural ingredients. 5 For women and 3 for men. Also a new Body Splash was introduced.
They also updated the look of their popular incense sticks. Instead of just displaying them in the glass bottle, you will now be able to purchase a design tube made out of wood over them. The bottom will be sealed using magnets. The tube gives the whole look the elegant touch it needed.
Another new thing is the Rituals homewear collection. The fabrics are light and comfortable, wich makes the clothes perfect to come at ease when you've come home after a hard day of work. The homewear collection will be available in the Rituals shops.
Here's one of my favorite makeup brands, M.A.C., presenting 2 of their upcoming collections: Cham Pale (January release) and Peacocky (February release). The makeup artist also told me they will soon open a new MAC store in the Brussels area.
The highly desired Cham Pale: Caviar Dreams eyeshadow quad featuring 4 colors: Brule; Et Tu, Bouquet?; Caviar Dreams and Retrospeck. I'll post more info on the collection later.
M.A.C.'s makeup artist working her Cham Pale magic on Melissa. The result is a natural look with a nice shimmer to lighten it up and add a little glam. Loves it!
This collection has 2 shimmery nail polishes that look like gemstones (ruby and sapphire). They kind of reminded me of the ones from the MAC Venomous Villains collection. The third one is black, intended to use as a french manicure (nails black and the top white), which is considered to be the new trend.
The Some Like It Hot collection for next season is based on the fifties and has a lot of bright colors and shades of brown like we've seen this summer. Metallics are also still key colors next season. http://www.professionails.com/
Next up is Pepe Jeans, a lovely young brand that uses famous models to star in their campaigns like Sienna Miller, Daria Werbowy, Ashton Kutcher and Alexa Chung. Again, the brand made use of ethnic accents like animal prints, fringes, busy floral prints and lots of different colors.
Lots of cute and colorful bikinis with floral and etchnic prints. Love the red floral one with the ruches on top. These really make me long for a hot summer's day at the beach.
By the way, notice the card with the number on one of the bikinis? This means this item was chosen by a stylist to appear in a shoot for a magazine. Some pieces had lots of numbers written on them. The more numbers, the more popular it was with the stylists.
The overall look of the collection (and as it turned out, a lot of the collections we saw that day) is retro. We're going back to the seventies next season with lots of stripes, flowers and denim. The denim on denim trend is still going on here, it might be even stronger than last season. There was no escaping all those denim jackets, blouses and dresses. Also, don't put your military and safari items away, because they will still be hot next season. We saw lots of khaki and sand colors, military blouses and jackets.http://www.pepejeans.com/
Tommy Hilfiger stays true to his roots. The classic preppy American style with lots of stripes and checkered pieces. Blazers, v-neck cable sweaters and lots of blue and red colours. And roll up those sleeves because the fun details on the inside should not be missed!
There were were also some 70's inspired pieces; floral and ethnic prints will be all over the scene.
Next up is the eyewear of Fendi, Jil Sander and Emilio Pucci. For the glasses, we see more of a fifties trend, with thin frames like we saw at the Prada show of this season. Very 'mademoiselle', as I like to call it. For the sunglasses, we still see big and bold frames. The new thing is, that they work with different materials. For instance, the top is matte and the bottom is sleek. The aviator trend has still not reached is endpoint. At Pucci, we see some butterfly models, inspired by the famous Tom Ford sunglasses.
While Liu Jeans had a lot of sequins and embellishments, Liu Jo is more minimalistic and sticks to the good old classics in neutral and blue shades. There were some light dresses with really nice prints, knits with a silver wire, tops with elegant draping and some pieces with a touch of embroidery.
The accessories on the other hand were full of embellishments, to use as a contrast. Whether it was a handbag, a belt or a pair of shoes, they all had jewelry attached to them. It's all about the 'diamonds are a girls' best friend' at Liu Jo next season.
The Scandinavian label Filippa K has a lot of light and comfortable jersey pieces in it's spring/summer collection. The color palette exists of soft, powder pink colors and dark neutrals. As a contrast, the pieces have a more masculine silhouette so it doesn't become too sugary.
Maison Vandenvos is one of those labels you definitely should check out if you're looking for a romantic top or an elegant, feminine dress. For example, I loved the romantic blouse with ruches in the picture. Therefore I'm also pleased to announce they will be opening a concept store in the Huidevettersstraat in Antwerp in early Spring 2011.