“Both Sanrio and Dr. Martens have made a global impact on fashion and culture for 50 years,” said Janet Hsu, President of Sanrio, “The timing of our collaboration couldn’t come at a more perfect time as we celebrate our anniversaries with a special, limited edition collection for our core fans. Taking inspiration from our iconic characters and blending signature elements of Dr. Martens, this collection is sure to be an instant, must-have item for collectors around the world.”
“Dr. Martens is glad to be collaborating on a 50th anniversary project with SANRIO. Hello Kitty adds a playful side to the tough, durable and timeless 1460 boot and Dr. Martens brings an edge to the beloved animated icon,” says Kimberly Barta, Vice President of Marketing, Dr. Martens.
The exclusive limited collection will feature the Dr. Martens 1460 8-eye boot with 5 different prints that bring many of Sanrio's iconic characters together. Fan favorites like Hello Kitty, Chocolate and Keroppi a.o. are featured. Other styles include a signature Dr. Martens 1460 8-eye boot and Mary Jane strap shoes that, as a nod to global icon Hello Kitty, sport a 3D bow on them.