Facts about launching a perfume:
Each year, perfume houses worldwide release 500 - 1000 new fragrances. They mainly launch these in 2 periods: in September and May (around Mothers' Day). In doing this they keep a balance in women's and men's fragrances. One year they're mostly women's fragrances (like this year), the other year they will mainly release men's fragrances (which was the case in 2009 and will be the case in 2011).
Yours truly (under the left candle) taking notes like crazy while Muriel Hille from Ici Paris XL shares her world with us.
Dimitri Weber is a perfume specialist who worked with many famous perfume houses such as Yves Saint Laurent, Jean Paul Gaultier and Narciso Rodriguez. He guided us through our journey of rediscovering what perfume really is. Even though I know quite a bit about the fragrance industry thanks to my internship at Coty, it really was nice to actually hear an expert talk who works at the source, say the actual initiating stage of which perfume is created. After hearing his words of wisdom, my perfume bottles will never look the same to me..
Now this is what I call a cool business card! It even smells great!
Some facts about perfume to keep in mind:
* The origin of perfume lies in Italy.
* Everyone has a different skin pH level which can cause a perfume to have a different scent. Therefore it's always better to test the fragrance on your skin when you go shopping for new fragrances.
* If you spray the fragrance on your clothing (from a certain distance, so it won't leave stains) instead of on your skin, the scent will last longer.
* A scent consists of 3 raw materials: base notes, middle (or heart) notes and top (or head) notes. Top notes are the first to be perceived after application, but they're also the first to disappear. They form a person's initial impression of a perfume and thus are very important in the selling of a perfume.
* A perfume can contain from 10 up to 100 raw materials. These can be natural or artificial.
* Thanks to a modern technology called the headspace technique, perfume experts can now artificially create every scent. They do this by manipulating the composition of the molecules of the ingredients. Some perfume houses still prefer to use natural ingredients though (Chanel for example), which makes the perfume more expensive.
* The main advantage of using artificial scents is that a lot of allergies can be avoided. Everything about a scent that can be a risk for allergies can be removed. Especially citrus scents can be of a problem here.
* Since the '80s it is forbidden to use animal ingredients in perfumes. So when you see the word 'musk' on the packaging, it's no longer originated from the anal glands of a mountain goat (it's true!), but artificially recreated (thank god!).
* 99% of the fragrances on the market contain vanilla extract (vanilla is a scent that lasts long).
* Because there are so many scents out there, the perfume experts divided them into categories: floral, citrus, fruity, oriental, wood, gourmand, etc. The scents can also be in multiple categories, for example: floral oriental.
We had these delicious desserts afterwards..mmm..
Happy New Bear from Ici Paris XL!
Thanks to Oona, Ici Paris XL and Dimitri Weber.