10/23/10

Amy Winehouse teams up with Fred Perry


Long-time Fred Perry fan Amy Winehouse teamed up with the brand to create her own 17-piece collection of apparel and accessories. Classic pieces – the twin-tipped M12 polo shirt, the Harrington jacket, the jumper dress – are given the full Winehouse treatment but still remain instantly recognisable.

A girly twinset has Fifties sex siren written all over it, gingham goes from homely to hot, pencil skirts become dangerously short, Capri pants find a punk-inspired edge, a mini bowling shirtdress flaunts in equal measure. Colours are predominantly black and pink. Collars are most definitely raised and ready for action. And yet for every tomboy twist there’s a deeply feminine twirl.

I’m really excited about doing this collection with Fred Perry. We’ve been working on it for a while and it’s great to see it finally come to fruition.” – Amy Winehouse.

John Flynn, managing director of Fred Perry, said: "We have had a great relationship with Winehouse over the years as she has been a loyal fan and supporter. Amy's sense of style and attitude to music and fashion pervades through this collaboration."
 
Images courtesy of Fred Perry.

The collection is due to hit stores in October.
Visit the Fred Perry website for more info.

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